Top of the Hill Woodworks
Starting from Scratch
Contracting with Burda Marketing for a complete rebranding, website design and website management, social media management, video editing and more, Top of the Hill Woodworks is creating an image and reputation for itself. When working on a marketing plan, it is a joy to watch someone’s brand and passion come to life!
Responsive Web Design
Social Media Management
Getting the Message Out
Top of The Hill Woodworks specializes in custom handmade furniture and unqiue pieces all built in the mountains of Pennsylvania. All the wood is locally and sustainably harvested and none of the tree goes to waste. It is dried on site and prepared for furniture making – it is literally from forrest to furniture! Furniture is then sold on their online store as well as various local events.
It was important to convey this message in all of Top Of The Hills marketing and advertising as sustainablity and nature preservation and health is important to this company and it’s customers.
This was also considered when creating a logo for the brand, keeping it simple, natural and rustic yet modern and high-end.
An Inside Look
Since this company’s furniture is so unique and the process labor intensive, they wanted to show daily vlogs of life on top of the hill. Sending their raw footage to Burda Marketing on a monthly basis, we are able to create weekly vlogs for the brand by editing videos and posting them to YouTube and other social media outlets.
Growing an Online Audience
Posting to various social media outlets is quickly gaining Top Of The Hill Woodworks a loyal following on Instagram, TikTok, and Facebook with total views nearing 20 million!
We also worked on custom branded apparel for the brand to help promote their business. Wearing the apparel at trade shows and on job sites helps portray the professionalism of the brand. Top Of The Hill Woodworks also uses the apparel for giveaways and sells various items to loyal customers. Burda Marketing helps with on-demand production of these products so that there are no inventory issues.
Top Of The Hill Woodworks is creating a name for itself and Burda Marketing is there every step of the way!
Increase website traffic
Increase in leads
Increase in total followers
Increase in total video views (crazy!)
*Stats from Top Of The Hill Woodworks website and social media analytics over 2 years. Individual results will vary.
Gave Me a Great Head Start
"As a completely new startup company, I needed everything: Branding, a website, business cards, professional email, and an online presence. Lindsey created all of that for me in less than two months! I had a logo I loved, a fully functioning website, and was ready to get to business. She gave me the head start I needed."
Top of The Hill Woodworks