Here are 10 marketing ideas that you can begin implementing into your small business today. Marketing is an ongoing effort to keep your ideal audience engaged, so don't ignore it.
1. Create a Modern Mobile-Friendly Website
The majority of small businesses do not have a website believe it or not! This is an easy and effective way to get ahead of your competitors. Even just a simple website with your location and contact info can put you ahead of your competition.
2. Ramp Up Your SEO
No point in having a website if it will never be seen! So be sure you are working with someone to ramp up your SEO. SEO, or search engine optimization, is how Google and other search engines rank your website and will determine whether you show up in top search results.
3. Claim Your Business Online
Be sure you have claimed your Google Business page, list your business on Bing Places, and have a listing on business directory sites such as Yelp. This will also help with your SEO.
4. Get Social
Social media is a great way to humanize your business. Be transparent and real. Show off your personality and gain your customers’ trust. Connect with your customers on a personal level. Find out which social sites your audience is on and make your presence known there.
5. Sponsored Content
Feel like your social media following has hit a plateau? Start sponsoring content. You are in control of how much you spend and who your ads will reach. Reach a specific target audience by setting parameters.
6. Respond Quickly
People are connected 24/7 via phone, text, email, and social media – so they expect a quick response. It is best to respond within 24 hours or risk losing customers.
7. Promotions and Giveaways
Who doesn’t love free stuff?
T-shirts, reusable water bottles, gift cards, even small discounts on your products or services, are just a few examples to get people excited about your brand.
People tend to engage more with companies that have original content available. Not only does this help engage your customers or clients, but it also helps with driving website and social media traffic. Share your blog on social media or in email blasts to get more interaction.
9. Lead Generation
You need a way to capture emails so you can start a drip campaign. Social media is great but you don't want to build a following and then possibly loose those leads. Offer something of value and encourage them to sign up, whether it be promotions, a free download, or coupon. Use call to actions to get them to your lead generation form on your site.
10. Personal Touches
Let your customers or clients know they are appreciated. Gather data when possible to learn more about them. You’d be surprised how many people will share personal data if it means a brand will do better business with them. Birthday discounts/freebies are a great example of using personalized consumer data.Blogging from Your Wix Blog Dashboard
Need help managing and creating it all? Reach out today for your free 30-minute consultation!